MUSAE - Experimental Urban Museum of Contemporary Arts
MUSAE  
Homepage this way Programme and events Online contents and media some of the selected artists Submission and entry regulations Informations regarding Musae Press office online page Contact informations - Get in touch with Musae
Become a sponsor of MUSAE
 
 
In short - characteristics of MUSAE and some data:

\\ MUSAE is both a network of primary and satellite artistic events and a stable permanent project of promotion of the arts and creativity with an high direct or indirect involvment of active public.

\\ MUSAE is an ethical project and eventual income is reinvested in the project itself in order to increment opportunities for artists in relation with the continuous growth of Musae, where arts of various contemporary languages are taken into consideration mostly in regards to the the artists more than the material aspect of the artworks themselves; this is done to ingenerate a beneficial social impact, considering arts as a vital mode of expression and participation. cultural identity, internationalization, diversity, integration, creativity, innovation are elements of contemporary arts as promoted by Musae.

\\ MUSAE brings the arts (figurative, plastic, applied, electronic, performing arts, including painting, photography, installation, sculpture, video, multimedia, software driven, design, land art, body art, illustration, music, etc..) and creativity among people outside usual psychological and physical boundariese, promoting dialogue between artists and artists with general public, helping to create synergies creative communities as well as communities of 'institutional actors of development'.
Social networking is also intensively pursued in its real life meaning, as a human network not limited to online connections.

\\ MUSAE is also a think-tank and a host for other projects, events, labs and educational happenings. Alongside Musae activity, particular attention is also posed on creative education to the media and the arts for younger people and kids. In such occasions workshops as well as meetings are organised.

\\ MUSAE is characterized by continuity, growth and dynamism and has reached its 4° edition (+ 1 pilot edition) and its 5° year of successful life.

\\ Alongside main events and the attentio toward the digital community, MUSAE is constantly territorilly present through local representatives and referees, while keeping focus on the unity if the project and strength of its objectives.

\\ MUSAE engages in partnerships and stable collaborations with different organisations and festivals in order to deeply achieve its mission and increase visibility.

\\ MUSAE is born thanks also to the collaboration and institutional sponsoring of major italian Academies of Art, foundations and institutions. In 2008 has obtained the patronage of the Ministry of Cultural Heritage and Activities. Recently has developed further international ties, such as the artistic partnership with Stranger Festival by European Cultural Foundation. Along others, MUSAE has also actively collaborated in the realisation of D.verCity Festival in the United Kingdom with the sponsorship of  The Art Council of England. A specific MUSAE project has been also developed in the Lower Adriatic area favoring international integration through arts; the festival simultaneously in the south of Italy and the new Republic of Montenegro has benefited of the patronage and collaboration of the Ministry of Culture of Montenegro. Alongside the aforementioned implementations of MUSAE, new international actions are in the lab, including new collaborations at international level with organisations in the UK, USA and the Middle East.

\\ MUSAE, to maximize effectiveness and retain functional elasticity, is formulated in a modular scalable way.

The following are estimated numbers in relation to the last three years of activity:

- more than 200 artists selectd on more than 1.000 finalists,
- more than 100 exhibition locations,
- more than 50 cities,
- more than 100 satellite events,
- more than 200.000 visitors,
- hundreds of articles on the press,
- 300.000 local mini-catalogues,
- 15.000 posters,
- 200.000 flyers,
- 10.000 national catalogues,
- more than 1.000.000 website visitors,
- deep presence and keyword saturation on social networks, blogs, web and web 2.0 in general.

Average age distribution:
 
age distribution
 

If tags or conceptual keywords would be used to classify MUSAE, the following would be central:
creativity, contemporaneity, arts, community, stability, dynamism, quality, synergy, innovation

 

In short - characteristics of  City Management:

MUSAE is a creation of City Management (company shared at 5% by the National Union of City and Province General Secretaries) that since 2005 has decided to dedicate ample part of its structure and resources, staff and energy in MUSAE, an ethical project where generated income is totally reinvested in order to pursue its mission.

City Management creates, implement, promotes cultural events of artistic and musical nature, including: shows, exhibitions, concerts, performances, live media, workshops, think-tanks and more. For each event/festival/project C.M. manages and coordiantes all components of the work flow connected to the effective realisation and outcome of the festival, from the concept and the provisional budget to the practical implementation and final statements. C.M. has over the years managed to limit any sort of outsourcing and caters in first person for every element of the communication, including graphic design, media contents, press office, artists management and instituional relations; dissemination is a permanent activity.

City Management does also function as bridge/interface between private entities and local authorities, artists and the general public; C.M. along with partner companies has experience in events, but also in marketing strategies, editorial services and business consultancy.
Outside the MUSAE project has created and manages a series of other formats (among those: VideoArt.EXE, UpLink, Inhabited City, White Nights, various exhibitions, concerts, live media events and workshops related to video), but has also gained experience in business oriented services (among some of the clients: Aem S.p.a. with the House of Energy, the Lyric Theatre in Milan, Walt Disney, Tin, Emergency, British Telecom and others). C.M. has also created and managed for a year the free press 'It's Saturday'.

City Management's workflow is based on actual competence and real expertise more than strict hierarchy to assure higher dynamism and motivation toward the shared objectives.

 

Basic examples of brand diffusion:

MUSAE is open to various forms of collaboration and branding in a diverse set of ways. Solutions are discussed and implemented in accordance with specific necessities of the sponsor. The following are some basic example options.

\\ institutional branding
- image integration through printed materials and similar (such as posters, flyers, brochures, catalogues, banners, stage banners, totems, etc..)
- image integration through pre/post and continuing communications to the press and public (such as press releases, debates, reports, etc..)
- brand placement on main and connected websites,
- welcome kit,
- sponsored prizes

\\ media & new media
- specific media and audiovisual branding,
- ad-hoc web pages and micrositesi,
- web and web 2.0 brand diffusion with particular attention to social networks, blogs and similar (with seo/sem good practices and defined target)
- viral marketing

\\ ad-hoc actions
- specific events
- contextual product placement,
- dedicated contests

\\ merchandise
- merchandise distribution

\\ hospitality program
- reserved ad-hoc social events,
- dedicated hospitality for company representatives and selected clients.

 

Sponsorship types:

MUSAE is grateful to welcome sponsorships of different entity and modality. Sponroship levels are considered in a dynamic scalable way in order to allow diversified solutions for the sponsor at local/national/international level. Both financial and in kind sponsorship are welcome.

 

Conduct:
To allow sponsors to better evaluate the efficacy of the campaign and eventually request specific adjustments over time, MUSAE will be directly available for sponsor's designated representatives and will provide detailed feedback on request. We understand the integrating the image of a brand/company to a project is a delicate matter under various aspects both for the sponsor and the project, therefore we believe in similarity of views in regards to the target audience and at the same time for protecting sponsors and Musae's image we will not be able to operate in regards to brands that are not compatible with the ethical nature of the project.

For further informations and/or to arrange a meeting, please contact us anytime. Thank you,
MUSAE

 
   

 
 

arte
Salve questa pagina su Facebook Salva MUSAE - Programma su Google Salva MUSAE - Programma su Delicious Salva questa pagina su LinkedIn Digg Musae Programma Stumble Upon MUSAE - Programma Aggiungi Musae ai tuoi preferiti. Iscrizione newsletter Collegamenti ad amici, collaboratori e persone/progetti graditi. sponsorizza MUSAE